“Publicity gets a bad rap from those who would pretend that art is separate from business. For those of us who regard art as a profession, we publicize. We’re Western culture’s offspring, we’re capitalists and we publicize.
The passion can still be there in the creative making, the art is still art. I like the term “talk value” as it applies to public relations because it directly pins together what matters about talk: it can be of value…”
via We Publicize